Industry: Sportswear/ Streetwear Challenge: Capture content for a promotional video for the Detroit Vs Everybody X Adidas 313 Scavenger Hunt Campaign, which launched on 313 day in 2019! Solution: Co-directed the promotional shoot, ensuring all branding outlines are met, and all necessary content captured for news outlets/online publications. Assisted the media team, OVDO Media in planning and execution of the 313 Scavenger Huntcampaign.
Industry: News/ Media Challenge: Helped build a local demand for the Forbes under 30 Summit, hosted in Detroit annually. Solution: We crafted a giveaway campaign, to help spread awareness, and reach for the event. The giveaway generated 10,650+(local organic reach), 554 local organic entries, and 18,890+ organic impressions on the post. As well as capturedcontent at the event for the Forbes social media team to use online.
Industry: Health/ Wellness Problem: They wanted to be known as a local celebrity dentist. And focus highly on increasing sales on whitenings and veneers. Solution: We crafted an influencer campaign targeted around teeth whitenings, using reputable, influential, and local public figures in the Detroit and Metro Detroit area. This campaign resulted in a spike for whitenings during the month of Feb as numbers rose over 72%.
Industry: Jewelry/ Cosmetics Problem: “Customers can’t find us online, we’re losing business due to no online sales” Solution: Assisted Karina with on-going social mediamarketing, content curation, and we also crafted a new locally SEO optimized websitefor “DetroitDiamondGirl“. Resulting in her securing the first page on Google and top result on the local map pack.
Industry: Tanning/Wellness Challenge: Rebrand online presence, and create brand awareness in the Metro Detroit area. Solution: Cleaned up all of Chili Pepper’s Tanningsocial mediachannels and built a 12-month social media strategy plan to gain brand awareness. Captured new content, including photos, videos, and graphics. Established a partnership with the Detroit PistonsDance Team for an Influencer Campaign. Designed and developed a new 25+ page e-commerce website.
Industry: CBD/ Cannabis Challenge: A new business needed full branding and online development. Solution: We crafted a multi-level branding and marketing plan. We built a logo, curated brand colors, created a branding outline booklet, overall mission statement, business pillars, competitor research, logistics, copywriting for 80+ product inventory, designed an e-commerce website with full SEO copywriting, and content creation; including photo, video, and graphics.