SMSocial’s Approach Gave Farmington Hills Family Dentistry amazing results:

83% ⬆

Increase in Teeth
Whitening Bookings 


Increase in
Page Views 

Chili Pepper's Tanning

Company Overview

Doctor Rami is a cosmetic dentist specializing in the artistic application of Porcelain Veneers, Invisible Braces, Dental Implants, and Retainers. His private dental practice, Farmington Hills Family Dentistry, focuses on providing the highest quality general, cosmetic and comprehensive dental care to all their patients. 

The Problem

Doctor Rami wanted to be known as a local celebrity dentist. He was active on social media but wanted to focus highly on increasing sales on whitenings and veneers through his platform.

The Solution

SMSocial crafted an influencer campaign for teeth whitenings. We scouted out reputable, influential, and local public figures in the Detroit area to use their large following to create interest in his teeth whitening service.

The Results

 This Influencer campaign resulted in a spike in bookings for whitenings during the month of Feb. Compared to the previous month, bookings for whitenings increased by over 82%.

Using Influencer Marketing To Get More Bookings

Doctor Rami wanted to be known as the celebrity Dentist in the Detroit area. We sat down with Rami to figure out a strategy to get more bookings for teeth whitening services. SMSocial came up with an Instagram influencer marketing campaign and we hand-picked over 15 of the best Detroit Influencers. They posted Instagram stories while receiving whitening treatment and shared before and after images to showcase the results.

Influencer marketing for Instagram marketing has been on the uprise for some time now with numerous positive impacts seen in both major and minor brands who have capitalized on the reach of Instagram influencers by carrying out marketing campaigns.


Increase in Bookings


Increase in Page Views


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People don't buy what you do; they buy why you do it. - Simon Sinek

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