SMSocial Pricing: SEO, Website, Creative Services.
If you’re considering using our services, you may have questions about our pricing. As a transparent service provider, it is important to understand our upfront pricing model and the other pricing models in our industry. Let’s review two of the most common pricing models in the digital marketing industry – the retainer model and the value-driven model – and then cover the details of our model: the hourly model.
Retainer Model: Paying One Flat Monthly Fee
The retainer model gives the agency the ability to charge a said fee for agreed-upon services. This model is usually agreed upon between the customer and the agency at the beginning of a relationship. A retainer promises a list of services for a flat fee every month regardless of performance, time investment from the agency, and actual deliverables. Consider it a fee to be a client of the agency instead of a fee to get services done.
Think of it this way – if an agency feels you make a significant ROI in your services compared to the other clients, they will charge you more because of that. It is common that our clients come to us after paying a retainer fee for several years because they did not understand exactly what that fee covered.
We do not charge a retainer fee as we feel it is critical to have a fair pricing model for all of our customers.
Value-Driven: Paying Based on the ROI of Your Service
The value-driven approach says that if you make X, the agency will charge Y. The issue with this is that our work generally does not change when it comes to working with higher ROI industries. For example, a website is a website, regardless of how much money it will make the client; it still takes the same effort from our team to develop the website.
While the value-driven approach is very successful for many agencies, we do not feel that it supports a fair pricing structure for our clients.
Hourly: Our Agency’s Pricing Model
The hourly model says that we will work at X amount per hour to achieve Y result. This is our agency’s pricing model for digital marketing services. The benefit of our model is that we empower the customer by giving them a fair pricing model and full transparency of what they’re getting regardless of their industry, return on investment for their services, or what they’re currently spending with their digital marketing agency. Our hourly model gives our clients:
– A paired team of digital marketing experts who work on the account.
– Hourly reporting showing exactly what was done and the time it took.
– The ability to work with our agency within any budget.
Our approach allows our clients to track what we’re working on, for how long, and when it is completed – in real-time. SMSocial takes a proactive approach to communication in providing detailed analytics that gives our clients peace of mind.
Still, have questions about our pricing model? Read our FAQ section below to learn more.
How Many Hours Do I Need?
This all depends on your project. When you contact SMSocial, we take you through a strategy session where the consultant will determine how many hours you should invest. If you don’t have a budget in mind, we will provide you with one. In our proposals, we provide a breakdown of the steps needed to achieve your goals and explain where your hours will be budgeted. The great thing about our working relationship is that the expectation is always set. If you need more services outside of our working relationship, we simply bill by the hour.
What Is Considered "Billable Time"?
Billable time is anytime our team works on a task for your creative project including website design, development, copywriting, SEO management, PPC campaign build outs, social media marketing, content creation, and strategy sessions. What we do not consider billable time are onboarding meetings, monthly group calls, communication, support, revisions, and any issues created by us that need to be fixed by SMSocial.
How Can I Keep My Hourly Costs Down?
Our hourly calculations are determined by your goals and desired results. Ultimately, we are focused on getting you the results you need by truly understanding your organization’s accomplish list. The hours we invest directly concentrate on this list of goals. Also, the timeline of your budget will determine how and when you achieve your desired result. In other words, the more hours you invest, the faster we can get to your desired result; the fewer hours you invest, the longer it is going to take to get your goal. We can move at any pace and we will provide recommendations based on the seasonality of your business.
Are Advertising Plans Billed Hourly?
Yes and No. If you sign up for the SMSocial marketing system, advertising is included without any additional percentage retainer.
If you’re only service with SMSocial is paid media, then yes. We charge a 30% fee for paid media services outside of the SMSocial marketing system.
How Will I Know I Am Getting The Hours I Paid For?
SMSocial uses time tracking throughout the organization to report time reporting to the client.
The time reporting not only shows the overall time spent on the account but also shows the tasks that were completed throughout the allotted hours.