SMSocial’s Approach Gave The Waffle Way amazing results:


Growth in Followers
on Instagram 


Return on 

#1 Top

Google Ranking
with SEO’s

Chili Pepper's Tanning

Company Overview

The Waffle Way is a unique small business that was founded in 2018 by Rana Gulli. Rana grew up in the food industry and this passion quickly became hers as well. She loves creating a fun, colorful atmosphere through catering.

The Waffle Way provides a unique dessert bar for many occasions. They specialize in creating waffle treats on a stick with a variety of toppings and flavors. 

The Problem

The Waffle Way did not have an online presence for their food catering business yet. They were a brand new startup with little experience in social media and needed direction.

The Solution

We built all social media platforms and a customized landing page website from scratch. SMSocial created a working sales funnel for private bookings and food sales on the website and promoted it using Social Media Strategies.

The Results

  After creating a brand new Instagram profile and crafting unique food product photography, SMSocial was able to grow over 1,000 followers within the first 3 months. 

Landing Page Web Development

The Waffle Way has strong branding and a focus on excellent design, so the imagery used across all digital channels is extremely vital in maintaining the branding.

After taking the time to learn their brand values and goals, our team of SEO Specialists and Social Media Managers began by optimizing The Waffle Way’s complete digital ecosystem and aligning each of their digital channels.

Building Social Media From Scratch

Building a social media profile on Instagram from scratch can be a hassle for a new business owner. Having social media is pivotal to the success of a small business but where do you start? SMSocial spent time with The Waffle Way to figure out their brand voice and came up with unique posts curated just for them.

SMSocial traveled to catering events with The Waffle Way to capture imagery of the treats being made for customers. This content was then used on social media and our social media managers crafted compelling Copywrite for the posts while also finding the best hashtags for the niche.



More Catering Bookings


Return on Investment



People don't buy what you do; they buy why you do it. - Simon Sinek

Ready to get started?

Complete the form below to schedule your meeting.

Please select an item to continue


Company Demographics

Tell us a little more about your business

Please select an item to continue


About your business goals...

Please select an item to continue



How can our team help?

Please select an item to continue


Let's set up a meeting

We'd love to get to know you better

Should only be 10 - 15 minutes. We know you're busy running your business!

Please select an item to continue



Description Information

Submit Inquiry

Case Studies